How to Sell Handmade Jewelry to Retail Stores

Handmade jewelery joins customers who enjoy wearing products different than the usual selections at majoralls. Handmade jewelery features silver and gold coins and bead work, and infrequently costs more as a result of the time it takes to make individual pieces. Whether you're making jewelry yourself to sell or sell handmade jewelery on the part of an artists co-op, you could find local and national retailers trying to find handmade jewelery by searching online and knocking on doors.

Take high-quality photographs of the handmade jewelery inventory and design color brochures. You can create professional-looking marketing materials using desktop publishing software. Advertisements must include detailed product descriptions, materials information, your online business contact information along with your website address. Take the desktop publishing files to some local copy shop to print a few brochures or your local printer if you need to print an increased quantity. You can also use brochure templates given by an online catalog company.

Make a website to market your jewelery. You can set up a one- or multiple-page website by using a blog platform and will include photographs of your jewelery, product descriptions and your contact info. You can also give a form aimed at your website that allows interested buyers to call you with questions. You can purchase a custom website for about $ 10 annually, adjusted July 2011, depending on the website provider.

Browse the Internet for online retail shops that sell jewelery that appears like the jewelery you will be making. Contact stores by email, particularly when a store's website features a special contact current email address for product vendors. Include a link aimed at your web, your contact details and a price list, if requested.

Visit retailers in person. Knocking on doors, a standard selling method can assist you to get the word out about your jewelery. Pack samples of your jewelery and drive them with you whenever you get immediate interest. Ask to go to the person responsible for buying, and the store manager, try to provide those involved with charge with brochures.

Dress to impress on sales calls, consisting of wearing your handmade jewelery, so that store managers and buyers could see your work straight away. In some cases, you may be able to gauge reactions if possible buyers take a quick liking for jewelry.

Make follow-up calls. Call the shop customers which you visit, specifically those who express a desire for your jewelery, but are not prepared to make a decision on your initial visit. To make follow-up calls less nerve-wracking, ask the buyer's permission to follow-up with them within your initial visit. You should, however, make follow-up calls whether or not you ask for permission, and keep from losing potential future sales.

Sell ​​your jewelry on consignment. Although some outlet owners may very well be related to buy handmade jewelery outright, most will allow you to display then sell your jewelery so to their customers for the percentage of sales. Terms of consignment arrangements vary and must be negotiated with all the store owner or manager.

Rent exhibit space with an artisan's trade exhibition and show your easiest original work to shopkeepers. Retail stores specializing in handmade jewelery for instance boutiques, jewelery stores and museum shops, send buyers to such shows for making connections with artisan vendors. Artisan trade events are closed towards the public and purchasers must present professional credentials as retail customers to achieve entry. Buyers Market of American Craft says that buyers thinking about purchasing your handmade jewelery must submit documents stating their desire for your products to display administrators, as opposed to buying the jewelery on the show. The reports provide you while using the information you need to prepare private sales meetings together with the buyers within your workshop or showroom.


Leave a Reply

Your email address will not be published. Required fields are marked *